Outplacement and the Boomerang Employee: Supporting a Return, Not Just a Goodbye

In today’s dynamic job market, employees frequently move between jobs. This trend, known as “boomerang employees,” offers unique challenges and exciting opportunities for employers. By adopting targeted outplacement services for this group, companies can foster a supportive atmosphere that encourages former employees to return. This article examines the dynamics of outplacement and provides strategies for organisations to effectively engage and support boomerang employees.

Understanding Outplacement

Outplacement services help employees transition smoothly to new roles when they leave a company, often due to layoffs or restructuring. This support can include career coaching, job search assistance, resume writing, and interview practice.

For instance, a recent survey revealed that companies offering outplacement assistance can reduce the time it takes for former employees to secure new positions by 40%. Such services not only demonstrate an employer’s commitment to employee well-being but also enhance the company’s reputation. This nurturing approach can lead to a supportive workplace culture, which might encourage employees to consider returning down the line.

The Rise of the Boomerang Employee

The phenomenon of boomerang employees is increasingly on the rise. These individuals leave an organisation only to return later, equipped with new skills and perspectives gained elsewhere. Research has shown that approximately 25% of employees have returned to a former employer at some point.

The reasons for this trend can vary widely. Some former employees leave in search of advancement opportunities or a different work environment, only to realise that their previous employer offers major benefits, such as a strong company culture or supportive colleagues. For example, an employee who ventured into a corporate role may miss the collaborative environment of a smaller organisation, prompting them to return.

The Benefits of Welcoming Boomerang Employees

• Reduced Hiring Costs

Rehiring former employees can slash recruitment costs by up to 30%. Organisations save on advertising, training, and onboarding time since these individuals already understand the company culture and processes.

• Cultural Fit

Boomerang employees typically integrate faster into the workplace, having already experienced the company culture. This can lead to a quicker adjustment period and a higher retention rate compared to completely new hires.

• Skill Enrichment

When former employees return, they often bring new skills and insights gained from other organisations. For example, a boomerang employee who worked in technology firms may introduce innovative project management techniques that enhance overall team productivity.

• Loyalty and Morale

Welcoming back boomerang employees can boost workplace morale. Current employees may feel reassured knowing their employer values past relationships, seeing it as a sign of a stable and supportive work environment.

Crafting a Supportive Outplacement Strategy

A successful outplacement strategy requires careful planning. Here are the key best practices:

• Tailored Support

Implement customised outplacement services that address individual needs. For example, some employees may benefit from focused career coaching, while others might seek help with personal branding or specific job training.

• Stay in Touch

Maintaining communication with former employees can help keep your company top of mind. Regular updates, newsletters, or social media engagement can inform them of company developments and job openings, facilitating their return.

• Alumni Networks

Create an alumni network to strengthen connections among former employees. This space can foster a sense of belonging and community, making it easier for them to consider rejoining the organisation.

• Positive Exit Interviews

Conduct exit interviews to gather insights on why employees leave. Understanding their motivations can inform necessary improvements and create a culture that encourages return visits.

Communicating the Value of Outplacement

To make the most of outplacement services, organisations must effectively communicate the benefits. Here are several strategies:

• Promote Success Stories

Share the stories of boomerang employees who have successfully returned. Highlighting their accomplishments can motivate others who may be contemplating returning.

• Enhance Employer Branding

Actively promote a positive employer brand. Emphasising core values and demonstrating genuine concern for employee welfare can strengthen the company’s image, making it appealing for former employees to come back.

• Engage Hiring Managers

Hiring managers should understand the advantages of rehiring boomerang employees. By fostering a culture that welcomes these returnees, organisations can enhance team dynamics and performance.

Recognising Potential Pitfalls

Despite their many benefits, organisations should be mindful of challenges related to boomerang employees, such as:

• Outdated Skills

Depending on the time away, returnees may need skill updates. Providing access to ongoing training and development can ease their reintegration and equip them for new challenges.

• Cultural Changes

Company culture can shift rapidly. Returning employees may need time to acclimate to new dynamics and expectations in the workplace.

• Expectations Management

Clear communication about roles, responsibilities, and compensation is essential to prevent misunderstandings. Ensuring former employees know what to expect upon returning can help align their interests with organisational goals.

Encouraging a Return Mindset

Nurturing a culture supportive of boomerang employees can be achieved through the following strategies:

• Develop a Roadmap for Return

Establish a clear process for former employees interested in returning. This roadmap can clarify expectations and simplify the re-hiring process.

• Foster Employee Ambassadorship

Encourage current employees to promote the organisation’s culture. Their positive experiences can resonate with former team members contemplating a return.

• Promote Open Communication

Facilitate transparent dialogue with former employees regarding their potential return. Allow them to reach out comfortably to inquire about opportunities or share their interest in reconnecting.

Embracing Tomorrow's Talent

Outplacement strategies are evolving, especially in the context of boomerang employees. By focusing on effective outplacement services that encourage return, companies can create an inviting atmosphere for former employees. This approach not only benefits individuals wanting to return but also enhances the overall company culture and reduces future hiring costs.

To fully harness the potential of boomerang employees, organisations should view outplacement as a chance to encourage future returns. With effective communication, tailored support, and lasting relationships, companies can cultivate a workforce ready to come back home.

A welcoming landscape indicating opportunities for returning employees.